Skip to content WDA Investment is a construction company based in Niš, specializing in residential building development. A website was created for them that reflects the company’s visual identity and provides an overview of current projects and available apartments.
Goal
WDA Investment
GALLERY
Project concept
The concept behind the WDA Investment website was to create a modern, functional, and user-friendly platform that clearly presents the company’s residential projects and available apartments. The goal was to convey trust, quality, and professionalism through a clean and structured design, fully aligned with the identity of WDA Investment as a reliable construction and development company.
Work process
The first step in building the website for WDA Investment was in-depth research — understanding the target audience, analyzing competitors, and identifying key conversion points. I wanted to learn who the potential buyers are, what matters to them, how they search for apartments, and how we can guide them toward making a decision more easily.
Based on these insights, I structured the site from scratch and mapped out a clear user journey. I also wrote the initial site content with a focus on delivering trust and information clearly.
– I analyzed user behavior and market positioning
– I planned the site structure, key sections, and user flow
– I wrote the main content, including a conversion-oriented homepage
With the strategy in place, I moved on to designing the user interface and experience. The entire design was created from scratch — no templates — because WDA Investment, as a real estate developer, deserves a professional and visually clear presentation.
The focus was on clarity, simplicity, and usability across all devices. Every element was designed to help users navigate intuitively and find the most important information quickly.
– I created a custom design aligned with the company’s brand identity
– I applied a mobile-first approach and thoroughly tested responsiveness
– I designed a UX flow that guides users from information to contact
After finalizing the design, I built the website using Elementor to ensure speed, flexibility, and easy content management.
I developed all the necessary features for presenting apartment listings, basic filtering, a contact form, and the possibility of expanding the site in the future.
– I implemented project and apartment listings with key information
– I added a contact form and connected it to the email system
– I customized the CMS to be easy to use for daily content updates
Before going live, I carried out thorough testing on all devices and browsers. I fixed any UX issues and optimized performance for a smooth and stable launch.
After launch, I provided a walkthrough so the client could manage the content independently, and I continue to offer technical support and feature updates as needed.
– I tested UX and functionality on both mobile and desktop
– I optimized performance and applied essential SEO best practices
– I delivered a fully functional website with training and ongoing support
LET’S WORK
TOGETHER
LET’S WORK
TOGETHER
